All posts tagged Social media

Social Media strategy has to come with a macro Holistic Overview! When considering Social media one needs to do it in a macro holistic overview. There are a lot of things to consider when preparing or managing Social Media within businesses and organisations. The challenge is to manage all the efforts in a way that things work together, both within the organisation and with its external. You can not do just one thing you have to work in a good overview about all the details involved. Some Read more [...]
Did you stop sometimes to check how your brain is scarred sometimes to death with no stop flows of fears and useless prejudice or insecurities. I am sure that both you and me could write a book about these daily insomnia creepy moments that sometime take over my and your thoughts. The exercise seems to be how to deal with these moments of weakness and how to focus the energy within the things that you and I could never do or live without. This is an exercise that can produce amazing results. Present Read more [...]
SEO is critical for the success of any business strategy online. It is the holistic mix of good practices and the correct set up for the technical part of a website and its interaction with strategy and content. There are a lot of names for SEO but ultimately it is about good practices that have to do with consistency and ethical best practice. In order to have a SEO work in progress and a strong business case any business has to do their home work first. That homework is about the DNA setting Read more [...]
What if time stopped now...? What if you could effectively do what you always wanted to do...? This is a question I have been asking myself more lately. And the answer it is not so much about time, but about time management and decision! In the present landscape we live where the Me is mixed within the Social “Me”dia there are new things to be extra aware. Everything in daily life and personal management is somehow mixed with different real and digital platforms. This shift from reality and Read more [...]
There is a continuous big shift in the web and it has mainly to do with the velocity of technology and its interactivity with the sources of content and the way it is distributed through the social graph. Looking between the difference and evolution between traditional media channels and the digital channels: Web, Mobile, Tablet-Touch, apps;  the main changing and chain reaction happens at the level of content and its interactivity and velocity of technology answering to the social graph of internet Read more [...]
Twitter with 200 Million users is, at the moment, the web real time search. Twitter reaches 200 million users and 110 million tweets per day . If you put on the top of that the fact that the Tweets are appearing in Google and Bing search queries it becomes even bigger its impact. But last not least, is the snow ball effect through all the other tools, widgets, and websites aggregated in the Twitter network. Eric Schmidt accepts, as stated in an interview to Wired magazine UK,  that Google has Read more [...]
Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism Read more [...]
Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And this bring a lot of concerns how to manage a social media strategy and how to behave on a Social media world. The first question to ask: Read more [...]
Sometimes you just need to remember all the small things that make you happy. Why do you smile, what relaxes you? In my case I try to do it though the way I think. Thus i use to do some quizzes about myself and my own way of thinking. Thus today I just want to publish a small poem I wrote that I try to read as often as possible. So today I am not going through a any reflection about web trends, marketing, strategy, social media, technology. I am going just to free my poetic soul. Hope it works for Read more [...]