Warning: mysql_query(): Access denied for user 'root'@'localhost' (using password: NO) in /home/dgadm8201287/public_html/wp-content/plugins/wp-bannerize/Classes/wpBannerizeFrontend.php on line 153

Warning: mysql_query(): A link to the server could not be established in /home/dgadm8201287/public_html/wp-content/plugins/wp-bannerize/Classes/wpBannerizeFrontend.php on line 153

Building A Holistic Web Social Media strategy Approach That Delivers Results

Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally!

Holism from ὅλος holos, a Greek word meaning all, entire, total

Thus to build a holistic web social media strategy approach you have to define the way to go. A given organisation or company needs to emphasizing the organic or functional relation between the parts and the whole of its interest. This path needs to go side by side within the direction of the technology trends and developments, the worldwide economic flows and cicles with its geopolitical innuendos and the environmental situation. In sum all the challenges that businesses, companies and users face.

Companies and organizations being it large and small have to adopt a holistic business strategy that empowers transparency, trust and engagement. In order to do that their internal teams of management and employees have to rethink and continously optimise the whole of the business processes and operations and adpat it towards the new driving factors. Web and Social Media are without any doubt partly the driving factors of business and society so the efforts and shifts have to go in that direction. This goes hand by hand with the concept that any organisation of business has to cope with a Corporate Social Responsability CSR. Any busines, company has to manage their work towards a way that fully understands the engagement of their strategies in relation with the ins and outs of the product/service offerings towards their audience and customers.  Ultimately that needs to be an evolution of  focus towards serving that audience, customers, instead of serving the politics, executive management or stock market egos. This is the critical subject for the future of any organisation a balance between different subjects and areas of expertise and interest towards an effective responsible handling of strategies to a specific audience that in some way it is its community, social target.

In this fashion planning and executing an effective and systematic plan of action for a web and social marketing strategy & campaigns needs a total related approach that agregates all the resources and his people wealth.  Some of the tactics, ideas to adopt and focus:

    Private business: social media marketing and branding strategy focus on customers and its total engagement
    B2B social media strategy, focus in creating strong links between partners and related businesses, example IBM
    Putting social media methodology in place deals with a clear message and assumption of the importance of branding
    Continuous optimisation: SEO (Search engine Optimisation) and Social Media Optimisation – Total Web Optimisation. In general a continuos optimsation of business and processes
    Communications, branding, PR and Marketing + customer service – Holistic approach
    Any business is a media business, it has to have a clear voice, spokespersons, message and channels to distribute it.
    It is core mapping a company audience, engage with it &… influencing it!

    It is necessary a digital and Social Media competitor landscape (research ongoing in main channels: Twitter, Facebook, LinkedIn…)
    Creating, Curating and distributing content is key to be visible.
    Strategies, platforms, have to walk side by side with brand storytelling & needs for business
    Focus in managing internal and third party message and creating a relation with key influencers and bloggers
    Customising branding and buzz monitoring engines needs to be done on a regular basis

Planning and executing an effective plan needs preparation. Bellow a graphic I did thinking precisely about a strategy and implementation plan for a web and social media strategy based in the article Process: A Pragmatic Approach to Social Business by Jeremiah Owyang

Set Up, Preparation
Task Description
Questions for the organization to Answer Homework / Resources
Education / Management & Employees / policies / legal issues / compliance / Security Be informed on the impacts of web development, social technology to business, customers, employees, and compan, market and amrketing intelligence What audience we are targeting?How have customers changed their behaviors? How has business changed due to this power shift? How to engage in the best way? Conferences, Books, Analyst Firms, Thought Leaders, Webinars, training, training!
Homework / Research / proper Brand strategy and protection / back up To document the changes in the business given specific market, its processes and tools How do my customers and employees use social technology? How will they do that in the future? What tools are most used? What are my competitors doing? Mapping business, organisation, Social graphics studies, Research firms, Marketing Research departments / SWOT analysis /
Communication, PR & Business Strategy Define specific goals of what is to be accomplished What are the business goals? How will we measure success? How does this support the company and customers mission? A combination of aligning to executive leadership, teams, agency partners, and manage a proper customised corporate social strategy
Planning, Planning & planning Defines specific resources /teams needed in what timeline How much budget is necessary? What skills are needed? How much time is needed? Deadlines?  IT, tech, internal vs external. Which vendors? Tools, Platforms. Agency partners, project managers, community managers
Implementation and make sure there is execution, and test, test Initiating the plan and making sure the organisations is ready by steps and processes Coordination between traditional existing processes and new ones. How will the new strategy be integrated into existing efforts? Balance old and new. Marketeers, PR, Communications, Community managers, developers, agency partners, technology vendors.
Management/campaigns / lead generation / engagement Ongoing support of efforts, checking and learning continously How will the business keep this long term effort going forward? What resources and staff are needed for continual program growth? Continue with the traditional tasks don’t kill all existence good practices. Marketing and commercial teams, Community manager, customer service, agency partners, IT departments, technology vendors
Measurement / analytics: ROI versus ROA How effective was our effort? Return on Investment and Return on Attention Trends. Competitor landscape. Best practices, policies. Performance. SWOT analysis Analytics and measurement groups, brand monitoring vendors, agency partners, and business intelligence providers
Short, Medium, long term strategy Improving the effort after understanding how it has been deployed. Measure set goals & go step by step. Try always new things and mantain a list of the effective area sthat work. Never forget the traditional mediums such as email marketin and integrate it as much as possible Set up a concious think tank. Ask questions and answer. How can the company improve this effort going forward? How can it be integrated, mixed, optimised within the other existing processes, tools? All teams have to work in a holitsic way expanding the strategy with the web social team and the rest of the organisation and its activities: digital marketing, events, and real world experiences.
SWOT Analysis MyThoughts Mind Map
Image by MyThoughtsMindMaps via Flickr
Enhanced by Zemanta

 
Comments

hi!,I like your writing so so much! share we keep in touch more about your article on AOL? I require a specialist in this space to resolve my problem. May be that is you! Looking forward to look you.

Is it okay to place a portion of this on my personal site if I submit a reference point to this web site?wow gold

some truly wonderful work on behalf of the owner of this internet site , dead outstanding written content .

Heya i am for the primary time here. I found this board and I find It really useful & it helped me out a lot. I’m hoping to present something again and help others such as you helped me.

I was looking through some of your blog posts on this site and I think this internet site is really instructive! Continue posting .

A big question that I have been hearing as of lately is “How do websites get to the top of google?”. This is a very good question, as many people and businesses don’t know. To find more information and build a strategy you need an SEO Company Utah.

visit hahajokes.info and have a laugh

It’s actually a cool and useful piece of information. I am happy that you shared this useful information with us. Please keep us up to date like this. Thank you for sharing.

Wonderful blog! I found it while searching on Yahoo News.
Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there!
Thank you

Link exchange is nothing else however it is just
placing the other person’s blog link on your page at appropriate place and other person
will also do similar in support of you.

It’s actually a great and helpful piece
of information. I’m haqppy that you simply
shared this useful information with us. Please keep
us up to date like this. Thank you for sharing.

Hello! Ԝould yoou mind if I share your blog աith mу facebook ǥroup?
There’s a lot of folks thɑt I think աould really enjoy youг content.
Please let me know. Thanks

If some one desires expert view on the topic of blogging annd site-building then i advise him/her to pay a quick
visit this website, Keep up the pleasant work.

Hi there I am so thrilled I found your blog, I
really found you by mistake, while I was looking
on Yahoo for something else, Anyways I am here now and would just like to say thanks a lot for
a remarkable post and a all round interesting blog
(I also love the theme/design), I don’t have time to read it all at the minute but I have saved
it and also added your RSS feeds, so when I have time I will be back to read much more, Please do keep up the
awesome job.

Hello, after reading this remarkable article
i am as well cheerful to share my knowledge here with colleagues.

Spot on with this write-up, I honestly think this
amazing site needs a great deal more attention. I’ll probably be returning to
read more, thanks for the information!

Trackbacks for this post