A short preamble I am not going to be politically correct in this post. A lot has been said about Google and Facebook privacy online so I decided as well to ad my opinion and I though about doing it in a way to cut it sharp and going direct to the point. My thinking is that online, in the web environment there is no privacy. Sorry to be so harsh but it is a fact. Some arguments for this thesis will follow up. In a great post Facebook Privacy who Care Mark Cuban goes for a lot of subjects I completely Read more […]
Social media and new web social tools and platforms faster than in any time of history became part of human life and are here to stay and are part of our daily life. And one just needs to live and adapt and evolve bearing that in mind.
“Technology changes, Humans don’t”, Deb Schultz. Well maybe humans don’t really change in some of their basics, but it is a fact that they evolve and lot! So does the web, that goes faster than any based technology and knowledge platform in the history of mankind. That is the most interesting fact about it. You will never get borred. I have been looking at some of it multiple trends. These trends represent a shift, or mutation, change in the web DNA. Thinking about that I have been working in Read more […]
I am currently travelling through Latin America and I am passionated by its genuine energy and activity. Getting out of Uruguay, from its magical Capital Montevideo in direction towards the capital of Tango and the Paris of the South Hemisphere, Buenos Aires I am astonished with all the kindness of people and I see a lot of new potential in here. With a population of over 586 million people Latin America (stats from 2009) this market represents a huge opportunity. It is a community of people speaking Read more […]
Things on the web are always changing and your web action and strategy needs to change with it. So I went through a list of 7 web and social media ideas that needs to be addressed ASAP, now! Most of these ideas are already in use, thought not full developed and its real dimension / power is still not 100% visible. These ideas are great opportunities for business and to look very seriously. And to start let us remind Winston Churchill: “There is nothing wrong with change, if it is in the right direction” The Read more […]
Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer – prosumer – in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more […]
The SEO and Social media new trends are creating new work profiles. I assume that SEO and Social Media needs to have a perfect marriage, otherwise you will have problems and ultimately you will fail. I did some research and came out with a list that tries to reflect the new challenges of the present web. These new waves / challenges are indeed giving space for very exciting and complex profiles that mix different features and qualifications and open new perspectives for creative and multi-skilled Read more […]
A lot has been written about SEO and Social Media features and about creating a community, and this relation is indeed the key point for the present web performance, both for ROI (Return on Investment) and ROA (Return on Attention). Web is becoming Search and Social at the same time with bigger complexity and content, localisation and technological challenges are bigger than ever and one needs to get in. I will try to synthesize some key points in this post. From a business and of course marketing Read more […]
The new trends of innovation are made by passionate people that move more than in any time in history. These new creatives, entrepreneurs whatever one calls them are citizens of the world (or of the web, or of big cities, according to tastes). They are not indeed bound by any geography, historical job classification, political or institutional affiliations or demographic. These people can be found anywhere from the frontlines of the largest organizations to the garages and rooms where entrepreneurs Read more […]
There are plenty of trends that will Shape the Digital World and the future of the web is going faster and complexer than ever. Between 2008 and 2009 the mutations on the web landscape were massive. If we consider what happened in just a few years it is impressive how the web managed, mapped and indexed by Search Engines still with security breaks changed from being used by a small amount of people with access to it, to become a massive flow of people navigating on it for communications, entertainment Read more […]