ROI Archives - Dinis Guarda

Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism Read more [...]

Jul

Web Social Media Marketing Strategy Now

Categories: Featured, Presentations

Tags: crowdsourcing, customer, innovation, marketing, nowsourcing, prosumer, recommendations, ROA, ROI, self directed clients, Social media, social networking, social niches, web, web strategy

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There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location - business location, customer relationship, capacity of innovation and being ahead... Over the last 5 years the major shifts in marketing and web have been towards a direction of: Web 2.0, The Long Tail, Peer production, crowd sourcing and now sourcing, global scalability in most Read more [...]

Trains come and go and the web, media and marketing landscape is going through very serious new trends coming. In order to understand these shifts and trends let us start with some truly mindboggling pieces of data surrounding the web and mainly the social web main present players and the way they are putting the self guided consumer - prosumer - in the center of web, media and marketing: • Facebook claims that 50% of active users log into the site each day. This would mean at least Read more [...]