Loading...

Globalisation, Social Media Terra Incognita Web

Terra incognita, web transparency and a new metaphoric globalisation! Lately technology and web are making humanity go faster… too fast in this wide “Terra incognita” (the latin expression for Unknown land, territorry, used by ancient navigators for the mysterious areas under discovery).  Although we live in a over mapped world that has powerful navigation such tools as Google Maps, GPS, Foursquare, Geo location devices the notion of “direction” has somehow disappeared from the reality maps. Read more […]

Social Media Holistic Overview with an infographic

Social Media strategy has to come with a macro Holistic Overview! When considering Social media one needs to do it in a macro holistic overview. There are a lot of things to consider when preparing or managing Social Media within businesses and organisations. The challenge is to manage all the efforts in a way that things work together, both within the organisation and with its external. You can not do just one thing you have to work in a good overview about all the details involved. Some Read more […]