Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business ...

There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location – business location, customer relationship, capacity of innovation and being ahead… Over the last 5 years the major shifts in marketing...

Everyone thinks of changing the world, but no one thinks of changing himself. Leo Tolstoy “Consumers are beginning in a very real sense to own our brands and participate in their creation… we need to begin to learn to let go.“ A.G. Lafley, CEO and Chairman of P&G, October 2006 “Companies that don’t assign managers for social media will...