Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And...

A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall...

There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location – business location, customer relationship, capacity of innovation and being ahead… Over the last 5 years the major shifts in marketing...