All posts tagged innovation

The truth about business, entrepreneurship or any form of organised activity is not about simply profit, it is about creating value. The creation of Value is the ultimate goal for any venture, company, business model and even government or politic party whatever its dimension, location or strategy. Recently Richard Branson an entrepreneur known for its eccentricity and smart way of managing an ever evolving disruptive brand said: "Capitalism has "lost its way" and financial profit should no longer Read more [...]
There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location - business location, customer relationship, capacity of innovation and being ahead... Over the last 5 years the major shifts in marketing and web have been towards a direction of: Web 2.0, The Long Tail, Peer production, crowd sourcing and now sourcing, global scalability in most Read more [...]