There are various forces that drive success of the web and of any social media marketing strategy and management such as: sales, market share, bestseller / quality products, brand ROA (return on attention), location – business location, customer relationship, capacity of innovation and being ahead… Over the last 5 years the major shifts in marketing and web have been towards a direction of: Web 2.0, The Long Tail, Peer production, crowd sourcing and now sourcing, global scalability in most Read more […]
Things on the web are always changing and your web action and strategy needs to change with it. So I went through a list of 7 web and social media ideas that needs to be addressed ASAP, now! Most of these ideas are already in use, thought not full developed and its real dimension / power is still not 100% visible. These ideas are great opportunities for business and to look very seriously. And to start let us remind Winston Churchill: “There is nothing wrong with change, if it is in the right direction” The Read more […]