Twitter with 200 Million users is, at the moment, the web real time search. Twitter reaches 200 million users and 110 million tweets per day . If you put on the top of that the fact that the Tweets are appearing in Google and Bing search queries it becomes even bigger its impact. But last not least, is the snow ball effect through all the other tools, widgets,...

A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall...

Everyone thinks of changing the world, but no one thinks of changing himself. Leo Tolstoy “Consumers are beginning in a very real sense to own our brands and participate in their creation… we need to begin to learn to let go.“ A.G. Lafley, CEO and Chairman of P&G, October 2006 “Companies that don’t assign managers for social media will...

Zeitgeist. Civilization of images. Civilization of clichés. Empty banality. Make sensible. Disconnected spaces. Aleatory encounters. Being Sensation. Space of the figural as distinctive from figurative. End Game. Neurological violence into logic. Loss. Absence. Critical judgement. Encounters of the arts with concept, theory, science, knowledge. Aesthetics of...