SEO is critical for the success of any business strategy online. It is the holistic mix of good practices and the correct set up for the technical part of a website and its interaction with strategy and content. There are a lot of names for SEO but ultimately it is about good practices that have to do with consistency and ethical best practice. In order to...

There is a continuous big shift in the web and it has mainly to do with the velocity of technology and its interactivity with the sources of content and the way it is distributed through the social graph. Looking between the difference and evolution between traditional media channels and the digital channels: Web, Mobile, Tablet-Touch, apps;  the main changing...

Twitter with 200 Million users is, at the moment, the web real time search. Twitter reaches 200 million users and 110 million tweets per day . If you put on the top of that the fact that the Tweets are appearing in Google and Bing search queries it becomes even bigger its impact. But last not least, is the snow ball effect through all the other tools, widgets,...

Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business ...

A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall...

“Technology changes, Humans don’t”, Deb Schultz. Well maybe humans don’t really change in some of their basics, but it is a fact that they evolve and lot! So does the web, that goes faster than any based technology and knowledge platform in the history of mankind. That is the most interesting fact about it. You will never get borred. I...