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All posts in Online marketing

Mark Zuckerberg iPad Drawing DinisGuarda
Facebook IPO is out there and is real! It shows that Software, the Digital and the Social Media industry as a whole are eating / replacing the economy / disrupting it. And although it seems crazy I believe it is also good news, not just because of Facebook in itself but because of what it represents, the digital world industry and all the economy. The advent of Facebook is the emergence of new digital open data, a somehow new economy. If Facebook keep they user base happy they are well positioned Read more [...]
in transit top of the watch, dinis guarda
19 Top social media digital authors and metrics, the reinvention of the authorship concept and social reach! Social Media is there and with it new disruption and new trends. Social Media is expanding and redefining the concept of author, the creator and of course the meaning of authorship and copyright. This post is a reflection of what makes a top social media digital author and what are the best metrics to define it. Also this post is a selection of authors that somehow are the key influences in Read more [...]
photo landscape overview
Social Media strategy has to come with a macro Holistic Overview! When considering Social media one needs to do it in a macro holistic overview. There are a lot of things to consider when preparing or managing Social Media within businesses and organisations. The challenge is to manage all the efforts in a way that things work together, both within the organisation and with its external. You can not do just one thing you have to work in a good overview about all the details involved. Some Read more [...]
There is a continuous big shift in the web and it has mainly to do with the velocity of technology and its interactivity with the sources of content and the way it is distributed through the social graph. Looking between the difference and evolution between traditional media channels and the digital channels: Web, Mobile, Tablet-Touch, apps;  the main changing and chain reaction happens at the level of content and its interactivity and velocity of technology answering to the social graph of internet Read more [...]
Twitter with 200 Million users is, at the moment, the web real time search. Twitter reaches 200 million users and 110 million tweets per day . If you put on the top of that the fact that the Tweets are appearing in Google and Bing search queries it becomes even bigger its impact. But last not least, is the snow ball effect through all the other tools, widgets, and websites aggregated in the Twitter network. Eric Schmidt accepts, as stated in an interview to Wired magazine UK,  that Google has Read more [...]
Building a Holistic approach that delivers results can only be done when you have a core focus and strategy. Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally! Holism Read more [...]
Business and media worldwide are working hard in the questions and challenges that Social Media brought with it. Web evolved from a close network of IPs into a web wide open system where Search and Social Media environment have overthrown almost everything and it is irreversible to have a strategy and to create a social media machine if you are a business. And this bring a lot of concerns how to manage a social media strategy and how to behave on a Social media world. The first question to ask: Read more [...]
A new year is coming soon and with it new goals and thinking about new efficient ways of directing businesses, marketing and strategies. This small article articulates an elaboration of a 7 short list of key ideas and insights for social media, SEO and PPC strategy for 2011. 1. Define clear roles, guidelines and goals for each discipline in the overall marketing, business and communication strategy. Social Media, SEO and PPC are critical but need different approaches, resources and efforts. 2. Understand Read more [...]